So apparently these guys do not like our new state slogan…I mean it fits and I personally don’t see anything wrong with it but these guys do make a point whats the point of having a slogan if do one associates it with you?
Where to Find Them:
To engage and inform the world by promoting Kentucky people, places, and products. And to Kick Ass for the Commonwealth.
Kentucky is an awesome state.
Kentuckians have created some of the greatest cultural influences of all time. We first sung Happy Birthday, we first fried chicken, we first slapped high fives. We invented bourbon, bluegrass music, and the motherfreaking Kentucky Derby. We birthed cool with Clooney, Depp, and Hunter S. Thompson. We nurtured beauty with Loretta Lynn, all the Judds and Diane Sawyer. We championed sport with Ali, Sea Biscuit, and Rondo.
We are the real deal. We’re Kentucky.
A Kick Ass Commonwealth Since 1792.
We are believers, promoters, and producers for the great Commonwealth of Kentucky. We are Daniel Boone, Abraham Lincoln, Muhammad Ali and George Clooney. And we are proud of our Commonwealth.
So whether you’re from Renfro Valley, Pikeville, Louisville, Lexington, Frankfort, Shelbyville, Corbin, Owensboro, Winchester, Bowling Green or any other of the hundreds of great towns or cities in Kentucky (or want to be a part of something big), come join us as we celebrate Kentucky’s awesomeness.
How would you describe the Commonwealth of Kentucky? Would you mention fried chicken, George Clooney, or bourbon? How about bluegrass music or Muhammad Ali, NCAA Basketball Championships or the mother-freaking Kentucky Derby?
Does the Commonwealth’s current slogan “Unbridled Spirit” best describe Kentucky? Sure, it’s clever (Unbridled Spirit = horse + bourbon), but does it make you want to visit? Would you wear it on a shirt? Will it ever be big in Japan?
Google “Unbridled Spirit”, and the first result is for horseback riding lessons in San Antonio, Texas. That’s no bueno.
So, in 2004, why did the Commonwealth use half a million of your hard-earned tax dollars to develop the “Unbridled Spirit” brand for Kentucky?
Kentucky for Kentucky has been tasked with developing a viable brand and tagline for the great Commonwealth of Kentucky. Our goals are simple: increase tourism, attract new business, foster pride, diminish stereotypes, unify the Commonwealth, and distinguish Kentucky from any other place on the planet.
- Step #1: We talked to some of the coolest, most admired, most kick-ass Kentuckians (and a few non-Kentuckians) we could find, and we asked them to describe Kentucky in a few words.
- Step #2: We partnered with Cricket Press and went to work developing this tagline into a kick-ass logo.
- Step #3: Along with your help, we’re gonna turn up the volume and let the world know: KENTUCKY KICKS ASS!
Enjoy, and Thanks!
Whit, Griffin, and Kent
Kentucky for Kentucky
Straight Crushing It for The Commonwealth since 1792.
Special thanks to Governor Steve Beshear, the Kentucky Department of Tourism, all the kick-ass Kentuckians that participated in these interviews, Ian Friley of Kong Productions, Brian and Sara Turner of Cricket Press, Jason Kaufman, the Internet, the Commonwealth of Kentucky, and George Clooney.
In case you where wondering what the state slogans are or if for some reason you don’t know your own!
|Alabama||Sweet Home Alabama|
|Alaska||North to the Future|
|Arizona||Grand Canyon State|
|Arkansas||The Natural State|
|California||Find Yourself Here|
|Colorado||Come to Life|
|Delaware||It’s Good Being First|
|Florida||Your Florida Side is Calling|
|Georgia||Georgia on My Mind|
|Hawaii||The Islands of Aloha|
|Idaho||Adventures in Living|
|Illinois||Mile After Magnificent Mile|
|Indiana||Restart Your Engines|
|Kansas||As Big as You Think|
|Louisiana||Pick Your Passion|
|Maine||There’s More to Maine|
|Maryland||Maryland of Opportunity|
|Massachusetts||It’s All Here|
|Mississippi||Find Your True South|
|Missouri||Close to Home. Far from Ordinary|
|Montana||The Last Best Place|
|Nevada||Discover Your Nevada|
|New Hampshire||Live Free and…|
|New Jersey||Come See For Yourself|
|New Mexico||New Mexico True|
|New York||I Love New York|
|North Carolina||A Better Place to Be|
|Ohio||So Much to Discover|
|Oklahoma||Oklahoma is OK|
|Oregon||We Love Dreamers|
|Pennsylvania||State of Independence|
|South Carolina||Made for Vacation|
|South Dakota||Great Faces. Great Places.|
|Tennessee||We’re Playing Your Song|
|Texas||It’s Like a Whole Other Country|
|Utah||What People Are Talking About|
|Virginia||Virginia is for Lovers|
|West Virginia||Wild and Wonderful|
|Wisconsin||Live like You Mean It|